Moodboard and Design brief is a first step of the eyewear production process from initial concept through manufacturing, packaging, product launching and marketing to branding. As a brand Designer & strategist, I always put all my strength to create the result oriented moodboards. It helps me crafting a clear expression of what the company is most passionate about.

Moodboards are equipped bearing in mind several things:

• Inspiration
• Target audience
• Best color combinations and materials
• Price segment
• Branding strategy

In simple words, mood board sheds light on all the major things about product with artistic viewpoints to create environment for branding. My moodboard conveys the vibe and general aesthetic of a future product.